Amazon vs Walmart seller fees

Walmart leaves you more at every price we tested.

Amazon

15% referral + $0.99 per-item (individual plan).

Official Amazon fees

Walmart

15% referral, no listing fee.

Official Walmart fees

Profit per sale at common prices

Same product each time: $9.00 cost, $4.50 shipping, $1.00 other, free shipping for the buyer.

Sale priceAmazon feesAmazon profitWalmart feesWalmart profitBetter
$15.00$3.24−$2.74$2.25−$1.75Walmart +$0.99
$30.00$5.49$10.01$4.50$11.00Walmart +$0.99
$75.00$12.24$48.26$11.25$49.25Walmart +$0.99
$150.00$23.49$112.01$22.50$113.00Walmart +$0.99

Standard-category US rates, checked 2026-11-03. Fees aren't everything — buyer traffic matters too.

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